Ilmo, 31
“I bought the Tiger suit because of the colour. The shirt I had made in Thailand, the hat is United Nude, shoes Camper and the bag Freitag.
I like suits, casual, individual style and mixing old with new.”
19 June 2013, Hietalahdenranta

Mandi, 19
“I bought a Mirkka Metsola jacket like this. Then it got stolen on a tram. And I bought another similar one, because I liked it so much.
The trousers are by H&M and shoes by Jeffrey Campbell.”
26 September 2013, Aleksanterinkatu

Karin, 19
“All my clothes are second hand except the cape which is from Stockmann outlet.
This spring my aim is to wear less black, more colours, more prints, more happiness!”
26 March 2013, Iso Roobertinkatu

Sampsa, 26
“If I buy clothes in Finland, I go to Uff. Now I’m wearing a second hand jacket from Paris and shoes which I bought online. For three years I tried to find a pair of proper winter shoes in a shop in Helsinki, but no luck. I try to dress up practically. My style changes a lot according to the situation.”
13 March 2013, Keskuskatu

Linda, 21
“Above all my clothes need to be comfortable. I like printed trousers. Strong female characters like Daenarys Targaryen from Game of Thrones inspire me. The living room routine in the movie Perks of Being a Wallflower inspires my style.
My Lovely Mon Story bag is best I have. All my life fits in it.”
23 February 2013, Keskuskatu

Raili, 58
“I like to wear second hand and hand-me-downs but I’m also a big fan of Marimekko. Both the jacket and the trousers are Marimekko and the boots from Göteborg. The fox scarf is made by textile artist Riitta Liski.”
10 November 2012, Keskuskatu

I was going to articulate why I like this kid’s style, but I think I’ll just simplify things and say he looks cool as shit. He was in the middle of a scavenger hunt, and had just earned 5 points for “posing with a woman over 6 feet tall.”

His horses were repossessed, but his swagger had been paid in full.

It would appear that this dad has committed to providing his son with cool clothes, SpongeBob ice cream, and a constant soundtrack of techno music.

This kid’s gonna grow up right.

Meeri, 24
“I like materials that feel good on skin and are of good quality. I prefer practical clothes in which I can ride my bike. My favourite colours are red and blue.”
15 August 2012, Erottajankatu

Seen in Bedford-Stuyvesant, Brooklyn.

Jessica, 19
“I like light fabrics, graphic looks and mixing different materials. I think less is more. Kate Moss has a great style, still.
My shirt and skirt are from Good Look, the jacket is Carven and the bag and the shoes Aldo.”
2 August 2012, Yrjönkatu

Went out last night to shoot on the street.  I love this city! (Montreal!!)


Levi Commuter Jeans for men video - Very Cool video

Now only wishing that they will make these jeans for women

I may have to buy a pair of these. I mean, womens’ clothing doesn’t fit me to begin with. :> Maybe mens’ clothing will!


Sasha, 25
“I love Scandinavian, minimalistic brands. Now I’m wearing a cardigan and shoes from Monki, a skirt from Victoria’s Secret, socks from Urban Outfitters and a Topshop bag.”
11 June 2012, Iso Roobertinkatu

Such a cute colour combo!